Nike For The Holiday

Nike will Be Releasing a Few new Lines Including

Nike 2011 Holiday All Court 2||Nike Blazer Vintage Lows || You can look forward to the re-introduction of the Grand Slam Polo with a twist of modernity as well as the legendary Vac Tech (VT) Dunks that has a seamless, sculped appearance on the exterior.

Never mind the lockout: Nike has taken the wraps off its Holiday 2011 line of LeBron James’ Nike Sportswear.The collection includes a recycled, 100%-wool Destroyer Jacket, similar to the version LeBron wore last season during his first return to Cleveland, with Vivat Rex or “long live the king” embroidered inside, and James’ ‘Lion 6’ logo on the sleeve. (Virescit Vulnere Virtus is boxed in the bottom, which translates as “courage becomes greater through the wound.”) Also in the collection are tee shirts, an organic cotton hoodie, a rugby shirt, and the Air Max Conquer.

Ch.7 Business Marketing

Perhaps no other business action is more misunderstood than that of marketing. Most businesses view marketing as simply a fancy advertisment or a new company catolog. Few relize that marketing is argualby the most importnat aspect of business growth.

Nike is no longer the "brat" of sports marketing., it has a higher level of discipline and preformance. Nike promotes its products by sponorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike's marketing mix contains many elements besides promotion. Such as .

Advertising-

In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden + Kennedy (W+K), during the broadcast of the New york Marathon. The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first and only company to receive that honor twice.

Beatles Song

Nike paid US$250,000 to Capitol Records Inc. to use the song "Revolution" in their 1987 Commercial, which held the North American licensing rights to the recordings, for the right to use the Beatles' rendition for a year.

ChineseAd

In 2004, Nike Produced an Commercial with LeBron James beating cartoon martial arts masters and slaying a Chinese dragon.

Nike 6.0

The company rolled out a new campaign in June 2011 called "Nike 6.0" that was aimed at extreme sports athletes. As part of the campaign, Nike introduced a new line of T-shirts that include phrases such as "Dope", "Get High" and "Ride Pipe"

Nike has Sponsored / Partnered some of the biggest sports stars the world has ever seen including Athletes like Micheal Jordan and Kobe Bryant, and sports teams like EBC. Nike combines all sorts of design and creativity in their projects completed by some of the greatest designers to this day and age. Nike is always at the forefront of the trends, and their TV commercials especially are normally trend-setters.

Late-Ch6 Consumer Desicion Making

An important part of a companies success is based on consumer decision making. Knowing your demographic and how to properly advertise toward them will dictate how succesful financially your company does. Ecspecially now during these current economic hard times companies need to spend every dollar intellegently. When marketing to a target audience a company needs to ask themselves. Why do consumers make the decisions that they make? For Nike ecspecially it is intrumental to knjow why would a consumer subsitute a less expensive good (alternitive ] for a more expensive good (Nike ]. Nike does more than just sell products to their consumers, they sell an experience. By utilizing possitive influencial figures that are synonymous or symbolic of success in their respective feilds. Example Lance Armstrong a cancer Survivor is Sponsored By Nike :) People Use Nikes Products dealing with his sport ( Cycling ] as a Hope / Inspirational Output.

Late-Ch.3 Ethics and Social Responsibility

As with ethics, managers consider social responsibility on a daily basis as they deal with real issues. Social Responsibility is a dynamic area with issues changing constantly in responce to society's desires. Nike had a young indonesian worker named Sadisah who they paid 14 cent a hour. He worked 10 hours a day, 6 days a week, and after a month he could aforrd to buy one nike shoe at retail price. Around the world, the opening of Niketown were often violent between police and protesteors. On US Universities campuses, students protested against Nikes Link with slave labour working conditions and forced their sports teams to sever lucrative sponsorship deals with the now infamous sportswear brand.

Ch.8 Segmenting and Targeting Markets

Market Segmenting is the process of pin pointing a certain group of people most likely to purchase a product. Common Methods of Segmenting include demographic variables like race, sex, age, income, occupation, education and household status. Nike typically targets Atheletes Men, Woman, Children, Old and Young. Nike Shoxs are typically for people 40+ who Have Knee Problems . Nike targets people who appriciate high quality sporting goods. Nike focuses on creating premiun consumer experiences on product innovation, brand leadership, and elevated retail presence. Nike targets these consumers by agreements between nike and sports teams, celebrity athletes and college athletic teams for product sponsorships and eventual promotion to the members of these teams. Millions of People watch sports and notice their sponsors sneakers and uniform which all have either the famous "just do it" logo or the NIKE Swoosh .

Ch. 11 Developing and Managing Products

NIKEs product creation and development team are involed int the first stages of creating new products, commercialization and getting them to consumers. This involes everything from gereation analization (target marketing) , materials and construction, material sourcing,product testing and product confrimation. They worl directly with overseas factories to facilitate product samples, teseting for color fastness, garment construction , fit, and much more. When NIKE develops a product they use innovative products the reduce enviormental waste one their behalf. Their mail goal is to get the best product at the best cost delivered on time .

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Ch. 10 Product Concepts

Nike creates a large variety of sports equiptment. Their first product were a pair of light weight running sneakers. Decades later they produce sneakers, clothing, hats , assesories, training wear,uniforms,and more for sports like lacross, tennis, football, basketball and more. Nike also Created a Handy Product "Nike Hindsight Glasses" designed for cyclist.

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Ch. 16 Integrated Marketing Communications

NIKEs integrated approach consist of magazines, billboards, and commercials which is the natrual approach of most companies. The company describes its efforts to build a brand indentify for a new telecommunicatons product through an intergrated campaign involving brand identify/logo development, point-of-purchase displays, posters,consumer brochures,dealer kits and other materials. NIKE also features online marketing by allowing consumers to customize their own Sneaker for many different sports so that consumers have an individual feel with the companys product. They are available for various sports such as Basketball, Soccor, Track and Feild, Baseball, Tennis ,Football and much more availabe for Men Women and Children . Advertising that your individual preformance will increase as long as you grow with NIKE

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Ch.18 Personal Selling and Sales Promotion

Personal selling is a Purchase involving Paid interaction Between People interested in what another is offering. NIKE uses Retail Stores and Malls to Handel Their 0ersonal Selling. In Retail Stores the Customers Speak directly yo the Sales Associate and is given information about the product of their intrest that they would like to purchase. Sales Associates Are Trained to Sell and given the Proper information to Answer any Customers Questions. For example. Nike Shoxs Are made for runners with Bad Knees They give an Extra Jolt to help out. And Nike Frees are Lightweight and Comfortable for any Trainer on the Go. Nike also uses Athletes to Promote their Brand such as Blake Griffen Micheal Jordan Tiger Woods Lance Armstrong and Hundreds More . Nike even Sponsors Highschool activities promoting their nike logo onto their team Jerseys .

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Ch. 17 Advertising and Public Relations

Nike Spends 2.5 Billion Annually including an Annual 33Million To Keep their Superstar Atheletes the Face Of Their Brand Such As Lebron James & Tiger Woods. Nike Has Officially Been Around Since 1971. So Majority Of People Expecially Athletes Know the Slogan "Just Do it" and Their Signature Swoop. Nike Dosent Spend Too Much Time On commercials but They do Run Large in Sports Catalouges and online Shopping Sites Such As Easybay, Lids, ShopNBA , and Many More. They However did Made Many insperational Commercials Helping Promote their products publicly as Well as ending The Message that Nike is For Every and Anybody. Nomatter What Presue your Goal dont Be Scared "Just Do it" http://youtu.be/FQiuVW1GWpE , http://youtu.be/qML4ds7wt0U . :)

Ch.15 Retailing

NIKE is a Chain Store owned by PhilKnight Bill Bowerman & Jeff Johnson.NIKE has Dozens of locations throughout the united states and over 160 locations world wide. Nikes Gross Margin Of 2004 was increased by 44.5%. In 2005 their revenues increased by 12% to 13.7Billion Net income grew 28% to 1.2Billion and NIKE delivered diluted earnings per share of $4.48, a 28& increase compared to 2004. NIKE consist of Electronic Retailing you can shop online and check which stores at which location has your desired item in stock. NIKE Franchises its merchandise to many different athletic stores such as Foot Locker , Models, Finish Line, Foot Action, and Dozens More, meaning NIKE gives other companies the permission and gets paid to let other companies sell their products. NIKEs defined target are Athletes. People who play basketball, tennis, swim etc. The NIKETown that i have been to is located on 5th avenue same as Bergdorf Goodman , Prada , Roberto Cavalli etc. Showing that NIKE placed their store there to ensure income from more up scaled shoppers. One promotion advertisement they use are athletes. What little boy (basketball player) doesn't want to be like Lebron James or Kobe Bryant Both of these athletes not only wear NIKE but they both have their own branch off of NIKE selling sneakers under their names. NIKE is Also classified as a Specialty Store NIKETown Only Carried NIKE Products. Yes They Also Carry Jordan Brand but Jordan is a Branch Off Nike as Shown in The Picture Below.

Ch. 05 Nikes Global Vision

In the 1990's Nike has landmarked more that a dozen "NikeTowns" in the U.S and internationallyin order to get a more competitive edge both outside and inside the United States. international Revenu went up 6 precent to 4.6Billion compared to last years 4.3Billion internationally.

Ch.04 Marketing Enviornment

This Chapter is about the marketing enviornment , the rate of buyers at all ages, accurate location etc. NIKEs First store "NIKETown" was in the heart of the creators of NIKE "Bill Bowerman ,Jeff Johnson , & Knights" Hometown in Oregon. NIKE was First created to target Talented Track & Feild Stars. Now they target runners, soccor player, basketball player, tennis player, etc. Now & Days athletes are alot bigger & stronger so NIKE has to constantly produce new products to keep up with their target customers. Noone can control their buying rate but NIKE constantly creates new selections to keep options broad. US consumers rank the characteristics of products quality as 1) Reliability 2)Durability 3)Easy Maintenace 4)Ease Of Use 5) a Trusted Name Brand & 6) a Low price. NIKE products are all of the above and their name has been known since the 1950's and their name was boosted greately in the 1990's with the signing/branching of micheal jordan. Single household mothers tend to shop online for quick and efficient service. NIKE has their own website http://store.nike.com where you can view hundreds of different styles of sneakers & apparel to make shopping easy for even the busiest person. Research says Tweens skip commercials because their borning. Well NIKE commercials are fun fast and straight to the point. They feature fammiliar stars to capture the attention on kids,tweens, & teens. Generation Y (1979-1994) were deemed impatient which me being a 1992 baby i can say is very true. So NIKE makes new sneakers anually so that they wont have us waiting.

Ch. 2 Advertisment & Marketing

Im not 100% sure if what im writing this correct but im gonna blog about customer service & partner ship i guess.

NIKE started out as 'Blue Ribbon' when Bill Bowerman & Phil Knight partenerd ordered sneakers from japan. in 1964 & sold them in Oregon. Knight sold sneakers while Bowerman ripped them apart trying to figure out how to make them lighter and more efficient for runners. They both had full time jobs and hired Jeff Johnson who became a full time partner creating brochures, print ads, marketing material, the mail order system, then creating the first BRS retail store. in Santa Monica California.

I think NIKEs advantage is thier lightweight sneakers for athletes.

They advertised there product By using a young college track star"1969-1973' Steven Prefontaine . He never lost a race therefore he gained alot of publisity on magazines like "Sports Illustrated" He passed in 1975 at the age of 24. NIKE has also advirtied there product with players like Micheal Jordan, Lance Armstrong ,& Tiger Woods.

Ch.1 History Of Nike

In 1950 A talented track & feild coach by the name of Bill Bowerman was seeking ways to give his athletes a better advantage . He met a man named Phil Knight they became bussiness partners selling sneakers for a japanise company called "Onisukas". While Knight was selling the sneakers "blue ribbons" out the trunk of his van Bowerman was ripping them apart trying to figure out how to make them lighter and more efficient for runners. They both had full time jobs and partnered a young man Jeff Johnson who became a full time partner of "Blue Ribbon" in 1965. Johnson created brochures, printads,& marketing materials, he even shot catalouges & established the mail order system. He then opened the first Blue Ribbon Sneakers (BRS) Retail store in St.Monica Cali managing shipping & reciving. On the side he began designing NIKE sneakers and came up with the name in 1971. BRS & Onisukas relationship were starting to fall apart. A young graphic design student named Carolyn Davidson at Portland State University created the "swoosh". NIKE footwear debuted in 1972 in time for the U.S track & feild trails. Steve Prefontalne was the first athlete to endorse and advertise the new NIKE line during his college years 1969-1973. He never lost a race in his hometown gaving Nike alot of publisity on the cover of magazines like Sports Illistrated. He finished 4th in the 1972 5,000 m in munich. He passed at the age of 24 in 1975. He was named the "Soul of NIKE". Thanks to the succesful launch of NIKE Air Technology in the tailwind running shoe in 1979 NIKE entered the 80's on a roll. By the end of 1980 NIKE became a publicly traded company. In the mid 1980s NIKE started to fall but quickly began to come up with the debut of a new shoe for a NBA Rookie "Micheal Jordan' in 1985. In 1987 NIKE created "Air Max" in 1988 the logo "Just Do It" was created and advirtised by Bo Jackson. In 1989 NIKE Reclaimed 1st place that was the first and last time the company in athlete footwear/apparel industry has accomplished such a feat. NIKE never relinquished that position again. November of 1990 Portland Oregon became the first home of "Niketown". In 1994 NIKE signed several individual players and in 1995 Nike signed the entire team and began designing NIKE uniforms. They also began signing men & woman soccor players as well as dozens of national teams around the world. In 1996 NIKE signed rookie Eldrick "Tiger" Woods for 5 million a year everyone laughed until he won the 1997 masters by a record 12 strokes noone laughing now. NIKE began investing in cycling including a young man well on his was who was diagnosed with cancer and lost a lot of sponsers but not NIKE in 1999 Lance Armstrong had an incredible comeback which resulted in the 1st of 7 consecutive tours de' france titles. NIKE came into the new millenum with NIKe shox which culminated over 15years of perserverance & dedication. Today NIKE has been comming up with new sneakers to make running better with sneakers such as NIKE free, NIKE +, & NIKE Sphere and much much more.