Friday, November 4, 2011

Ch. 11 Developing and Managing Products

NIKEs product creation and development team are involed int the first stages of creating new products, commercialization and getting them to consumers. This involes everything from gereation analization (target marketing) , materials and construction, material sourcing,product testing and product confrimation. They worl directly with overseas factories to facilitate product samples, teseting for color fastness, garment construction , fit, and much more. When NIKE develops a product they use innovative products the reduce enviormental waste one their behalf. Their mail goal is to get the best product at the best cost delivered on time .


Published with Blogger-droid v2.0

No comments:

Post a Comment