NIKEs product creation and development team are involed int the first stages of creating new products, commercialization and getting them to consumers. This involes everything from gereation analization (target marketing) , materials and construction, material sourcing,product testing and product confrimation. They worl directly with overseas factories to facilitate product samples, teseting for color fastness, garment construction , fit, and much more. When NIKE develops a product they use innovative products the reduce enviormental waste one their behalf. Their mail goal is to get the best product at the best cost delivered on time .
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