Ch.18 Personal Selling and Sales Promotion

Personal selling is a Purchase involving Paid interaction Between People interested in what another is offering. NIKE uses Retail Stores and Malls to Handel Their 0ersonal Selling. In Retail Stores the Customers Speak directly yo the Sales Associate and is given information about the product of their intrest that they would like to purchase. Sales Associates Are Trained to Sell and given the Proper information to Answer any Customers Questions. For example. Nike Shoxs Are made for runners with Bad Knees They give an Extra Jolt to help out. And Nike Frees are Lightweight and Comfortable for any Trainer on the Go. Nike also uses Athletes to Promote their Brand such as Blake Griffen Micheal Jordan Tiger Woods Lance Armstrong and Hundreds More . Nike even Sponsors Highschool activities promoting their nike logo onto their team Jerseys .

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