Perhaps no other business action is more misunderstood than that of marketing. Most businesses view marketing as simply a fancy advertisment or a new company catolog. Few relize that marketing is argualby the most importnat aspect of business growth.
Nike is no longer the "brat" of sports marketing., it has a higher level of discipline and preformance. Nike promotes its products by sponorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike's marketing mix contains many elements besides promotion. Such as .
Advertising-
In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden + Kennedy (W+K), during the broadcast of the New york Marathon. The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first and only company to receive that honor twice.
Beatles Song
Nike paid US$250,000 to Capitol Records Inc. to use the song "Revolution" in their 1987 Commercial, which held the North American licensing rights to the recordings, for the right to use the Beatles' rendition for a year.
ChineseAd
In 2004, Nike Produced an Commercial with LeBron James beating cartoon martial arts masters and slaying a Chinese dragon.
Nike 6.0
The company rolled out a new campaign in June 2011 called "Nike 6.0" that was aimed at extreme sports athletes. As part of the campaign, Nike introduced a new line of T-shirts that include phrases such as "Dope", "Get High" and "Ride Pipe"
Nike has Sponsored / Partnered some of the biggest sports stars the world has ever seen including Athletes like Micheal Jordan and Kobe Bryant, and sports teams like EBC. Nike combines all sorts of design and creativity in their projects completed by some of the greatest designers to this day and age. Nike is always at the forefront of the trends, and their TV commercials especially are normally trend-setters.
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