An important part of a companies success is based on consumer decision making. Knowing your demographic and how to properly advertise toward them will dictate how succesful financially your company does. Ecspecially now during these current economic hard times companies need to spend every dollar intellegently. When marketing to a target audience a company needs to ask themselves. Why do consumers make the decisions that they make? For Nike ecspecially it is intrumental to knjow why would a consumer subsitute a less expensive good (alternitive ] for a more expensive good (Nike ]. Nike does more than just sell products to their consumers, they sell an experience. By utilizing possitive influencial figures that are synonymous or symbolic of success in their respective feilds. Example Lance Armstrong a cancer Survivor is Sponsored By Nike :) People Use Nikes Products dealing with his sport ( Cycling ] as a Hope / Inspirational Output.
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