Ch. 17 Advertising and Public Relations

Nike Spends 2.5 Billion Annually including an Annual 33Million To Keep their Superstar Atheletes the Face Of Their Brand Such As Lebron James & Tiger Woods. Nike Has Officially Been Around Since 1971. So Majority Of People Expecially Athletes Know the Slogan "Just Do it" and Their Signature Swoop. Nike Dosent Spend Too Much Time On commercials but They do Run Large in Sports Catalouges and online Shopping Sites Such As Easybay, Lids, ShopNBA , and Many More. They However did Made Many insperational Commercials Helping Promote their products publicly as Well as ending The Message that Nike is For Every and Anybody. Nomatter What Presue your Goal dont Be Scared "Just Do it" http://youtu.be/FQiuVW1GWpE , http://youtu.be/qML4ds7wt0U . :)