Ch.15 Retailing

NIKE is a Chain Store owned by PhilKnight Bill Bowerman & Jeff Johnson.NIKE has Dozens of locations throughout the united states and over 160 locations world wide. Nikes Gross Margin Of 2004 was increased by 44.5%. In 2005 their revenues increased by 12% to 13.7Billion Net income grew 28% to 1.2Billion and NIKE delivered diluted earnings per share of $4.48, a 28& increase compared to 2004. NIKE consist of Electronic Retailing you can shop online and check which stores at which location has your desired item in stock. NIKE Franchises its merchandise to many different athletic stores such as Foot Locker , Models, Finish Line, Foot Action, and Dozens More, meaning NIKE gives other companies the permission and gets paid to let other companies sell their products. NIKEs defined target are Athletes. People who play basketball, tennis, swim etc. The NIKETown that i have been to is located on 5th avenue same as Bergdorf Goodman , Prada , Roberto Cavalli etc. Showing that NIKE placed their store there to ensure income from more up scaled shoppers. One promotion advertisement they use are athletes. What little boy (basketball player) doesn't want to be like Lebron James or Kobe Bryant Both of these athletes not only wear NIKE but they both have their own branch off of NIKE selling sneakers under their names. NIKE is Also classified as a Specialty Store NIKETown Only Carried NIKE Products. Yes They Also Carry Jordan Brand but Jordan is a Branch Off Nike as Shown in The Picture Below.