Ch.04 Marketing Enviornment

This Chapter is about the marketing enviornment , the rate of buyers at all ages, accurate location etc. NIKEs First store "NIKETown" was in the heart of the creators of NIKE "Bill Bowerman ,Jeff Johnson , & Knights" Hometown in Oregon. NIKE was First created to target Talented Track & Feild Stars. Now they target runners, soccor player, basketball player, tennis player, etc. Now & Days athletes are alot bigger & stronger so NIKE has to constantly produce new products to keep up with their target customers. Noone can control their buying rate but NIKE constantly creates new selections to keep options broad. US consumers rank the characteristics of products quality as 1) Reliability 2)Durability 3)Easy Maintenace 4)Ease Of Use 5) a Trusted Name Brand & 6) a Low price. NIKE products are all of the above and their name has been known since the 1950's and their name was boosted greately in the 1990's with the signing/branching of micheal jordan. Single household mothers tend to shop online for quick and efficient service. NIKE has their own website http://store.nike.com where you can view hundreds of different styles of sneakers & apparel to make shopping easy for even the busiest person. Research says Tweens skip commercials because their borning. Well NIKE commercials are fun fast and straight to the point. They feature fammiliar stars to capture the attention on kids,tweens, & teens. Generation Y (1979-1994) were deemed impatient which me being a 1992 baby i can say is very true. So NIKE makes new sneakers anually so that they wont have us waiting.