NIKEs integrated approach consist of magazines, billboards, and commercials which is the natrual approach of most companies. The company describes its efforts to build a brand indentify for a new telecommunicatons product through an intergrated campaign involving brand identify/logo development, point-of-purchase displays, posters,consumer brochures,dealer kits and other materials. NIKE also features online marketing by allowing consumers to customize their own Sneaker for many different sports so that consumers have an individual feel with the companys product. They are available for various sports such as Basketball, Soccor, Track and Feild, Baseball, Tennis ,Football and much more availabe for Men Women and Children . Advertising that your individual preformance will increase as long as you grow with NIKE
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