Ch.8 Segmenting and Targeting Markets

Market Segmenting is the process of pin pointing a certain group of people most likely to purchase a product. Common Methods of Segmenting include demographic variables like race, sex, age, income, occupation, education and household status. Nike typically targets Atheletes Men, Woman, Children, Old and Young. Nike Shoxs are typically for people 40+ who Have Knee Problems . Nike targets people who appriciate high quality sporting goods. Nike focuses on creating premiun consumer experiences on product innovation, brand leadership, and elevated retail presence. Nike targets these consumers by agreements between nike and sports teams, celebrity athletes and college athletic teams for product sponsorships and eventual promotion to the members of these teams. Millions of People watch sports and notice their sponsors sneakers and uniform which all have either the famous "just do it" logo or the NIKE Swoosh .

Ch. 11 Developing and Managing Products

NIKEs product creation and development team are involed int the first stages of creating new products, commercialization and getting them to consumers. This involes everything from gereation analization (target marketing) , materials and construction, material sourcing,product testing and product confrimation. They worl directly with overseas factories to facilitate product samples, teseting for color fastness, garment construction , fit, and much more. When NIKE develops a product they use innovative products the reduce enviormental waste one their behalf. Their mail goal is to get the best product at the best cost delivered on time .

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Ch. 10 Product Concepts

Nike creates a large variety of sports equiptment. Their first product were a pair of light weight running sneakers. Decades later they produce sneakers, clothing, hats , assesories, training wear,uniforms,and more for sports like lacross, tennis, football, basketball and more. Nike also Created a Handy Product "Nike Hindsight Glasses" designed for cyclist.

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Ch. 16 Integrated Marketing Communications

NIKEs integrated approach consist of magazines, billboards, and commercials which is the natrual approach of most companies. The company describes its efforts to build a brand indentify for a new telecommunicatons product through an intergrated campaign involving brand identify/logo development, point-of-purchase displays, posters,consumer brochures,dealer kits and other materials. NIKE also features online marketing by allowing consumers to customize their own Sneaker for many different sports so that consumers have an individual feel with the companys product. They are available for various sports such as Basketball, Soccor, Track and Feild, Baseball, Tennis ,Football and much more availabe for Men Women and Children . Advertising that your individual preformance will increase as long as you grow with NIKE

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Ch.18 Personal Selling and Sales Promotion

Personal selling is a Purchase involving Paid interaction Between People interested in what another is offering. NIKE uses Retail Stores and Malls to Handel Their 0ersonal Selling. In Retail Stores the Customers Speak directly yo the Sales Associate and is given information about the product of their intrest that they would like to purchase. Sales Associates Are Trained to Sell and given the Proper information to Answer any Customers Questions. For example. Nike Shoxs Are made for runners with Bad Knees They give an Extra Jolt to help out. And Nike Frees are Lightweight and Comfortable for any Trainer on the Go. Nike also uses Athletes to Promote their Brand such as Blake Griffen Micheal Jordan Tiger Woods Lance Armstrong and Hundreds More . Nike even Sponsors Highschool activities promoting their nike logo onto their team Jerseys .

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Ch. 17 Advertising and Public Relations

Nike Spends 2.5 Billion Annually including an Annual 33Million To Keep their Superstar Atheletes the Face Of Their Brand Such As Lebron James & Tiger Woods. Nike Has Officially Been Around Since 1971. So Majority Of People Expecially Athletes Know the Slogan "Just Do it" and Their Signature Swoop. Nike Dosent Spend Too Much Time On commercials but They do Run Large in Sports Catalouges and online Shopping Sites Such As Easybay, Lids, ShopNBA , and Many More. They However did Made Many insperational Commercials Helping Promote their products publicly as Well as ending The Message that Nike is For Every and Anybody. Nomatter What Presue your Goal dont Be Scared "Just Do it" http://youtu.be/FQiuVW1GWpE , http://youtu.be/qML4ds7wt0U . :)

Ch.15 Retailing

NIKE is a Chain Store owned by PhilKnight Bill Bowerman & Jeff Johnson.NIKE has Dozens of locations throughout the united states and over 160 locations world wide. Nikes Gross Margin Of 2004 was increased by 44.5%. In 2005 their revenues increased by 12% to 13.7Billion Net income grew 28% to 1.2Billion and NIKE delivered diluted earnings per share of $4.48, a 28& increase compared to 2004. NIKE consist of Electronic Retailing you can shop online and check which stores at which location has your desired item in stock. NIKE Franchises its merchandise to many different athletic stores such as Foot Locker , Models, Finish Line, Foot Action, and Dozens More, meaning NIKE gives other companies the permission and gets paid to let other companies sell their products. NIKEs defined target are Athletes. People who play basketball, tennis, swim etc. The NIKETown that i have been to is located on 5th avenue same as Bergdorf Goodman , Prada , Roberto Cavalli etc. Showing that NIKE placed their store there to ensure income from more up scaled shoppers. One promotion advertisement they use are athletes. What little boy (basketball player) doesn't want to be like Lebron James or Kobe Bryant Both of these athletes not only wear NIKE but they both have their own branch off of NIKE selling sneakers under their names. NIKE is Also classified as a Specialty Store NIKETown Only Carried NIKE Products. Yes They Also Carry Jordan Brand but Jordan is a Branch Off Nike as Shown in The Picture Below.