Nike For The Holiday

Nike will Be Releasing a Few new Lines Including

Nike 2011 Holiday All Court 2||Nike Blazer Vintage Lows || You can look forward to the re-introduction of the Grand Slam Polo with a twist of modernity as well as the legendary Vac Tech (VT) Dunks that has a seamless, sculped appearance on the exterior.

Never mind the lockout: Nike has taken the wraps off its Holiday 2011 line of LeBron James’ Nike Sportswear.The collection includes a recycled, 100%-wool Destroyer Jacket, similar to the version LeBron wore last season during his first return to Cleveland, with Vivat Rex or “long live the king” embroidered inside, and James’ ‘Lion 6’ logo on the sleeve. (Virescit Vulnere Virtus is boxed in the bottom, which translates as “courage becomes greater through the wound.”) Also in the collection are tee shirts, an organic cotton hoodie, a rugby shirt, and the Air Max Conquer.

Ch.7 Business Marketing

Perhaps no other business action is more misunderstood than that of marketing. Most businesses view marketing as simply a fancy advertisment or a new company catolog. Few relize that marketing is argualby the most importnat aspect of business growth.

Nike is no longer the "brat" of sports marketing., it has a higher level of discipline and preformance. Nike promotes its products by sponorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike's marketing mix contains many elements besides promotion. Such as .

Advertising-

In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden + Kennedy (W+K), during the broadcast of the New york Marathon. The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first and only company to receive that honor twice.

Beatles Song

Nike paid US$250,000 to Capitol Records Inc. to use the song "Revolution" in their 1987 Commercial, which held the North American licensing rights to the recordings, for the right to use the Beatles' rendition for a year.

ChineseAd

In 2004, Nike Produced an Commercial with LeBron James beating cartoon martial arts masters and slaying a Chinese dragon.

Nike 6.0

The company rolled out a new campaign in June 2011 called "Nike 6.0" that was aimed at extreme sports athletes. As part of the campaign, Nike introduced a new line of T-shirts that include phrases such as "Dope", "Get High" and "Ride Pipe"

Nike has Sponsored / Partnered some of the biggest sports stars the world has ever seen including Athletes like Micheal Jordan and Kobe Bryant, and sports teams like EBC. Nike combines all sorts of design and creativity in their projects completed by some of the greatest designers to this day and age. Nike is always at the forefront of the trends, and their TV commercials especially are normally trend-setters.

Late-Ch6 Consumer Desicion Making

An important part of a companies success is based on consumer decision making. Knowing your demographic and how to properly advertise toward them will dictate how succesful financially your company does. Ecspecially now during these current economic hard times companies need to spend every dollar intellegently. When marketing to a target audience a company needs to ask themselves. Why do consumers make the decisions that they make? For Nike ecspecially it is intrumental to knjow why would a consumer subsitute a less expensive good (alternitive ] for a more expensive good (Nike ]. Nike does more than just sell products to their consumers, they sell an experience. By utilizing possitive influencial figures that are synonymous or symbolic of success in their respective feilds. Example Lance Armstrong a cancer Survivor is Sponsored By Nike :) People Use Nikes Products dealing with his sport ( Cycling ] as a Hope / Inspirational Output.

Late-Ch.3 Ethics and Social Responsibility

As with ethics, managers consider social responsibility on a daily basis as they deal with real issues. Social Responsibility is a dynamic area with issues changing constantly in responce to society's desires. Nike had a young indonesian worker named Sadisah who they paid 14 cent a hour. He worked 10 hours a day, 6 days a week, and after a month he could aforrd to buy one nike shoe at retail price. Around the world, the opening of Niketown were often violent between police and protesteors. On US Universities campuses, students protested against Nikes Link with slave labour working conditions and forced their sports teams to sever lucrative sponsorship deals with the now infamous sportswear brand.

Ch.8 Segmenting and Targeting Markets

Market Segmenting is the process of pin pointing a certain group of people most likely to purchase a product. Common Methods of Segmenting include demographic variables like race, sex, age, income, occupation, education and household status. Nike typically targets Atheletes Men, Woman, Children, Old and Young. Nike Shoxs are typically for people 40+ who Have Knee Problems . Nike targets people who appriciate high quality sporting goods. Nike focuses on creating premiun consumer experiences on product innovation, brand leadership, and elevated retail presence. Nike targets these consumers by agreements between nike and sports teams, celebrity athletes and college athletic teams for product sponsorships and eventual promotion to the members of these teams. Millions of People watch sports and notice their sponsors sneakers and uniform which all have either the famous "just do it" logo or the NIKE Swoosh .

Ch. 11 Developing and Managing Products

NIKEs product creation and development team are involed int the first stages of creating new products, commercialization and getting them to consumers. This involes everything from gereation analization (target marketing) , materials and construction, material sourcing,product testing and product confrimation. They worl directly with overseas factories to facilitate product samples, teseting for color fastness, garment construction , fit, and much more. When NIKE develops a product they use innovative products the reduce enviormental waste one their behalf. Their mail goal is to get the best product at the best cost delivered on time .

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Ch. 10 Product Concepts

Nike creates a large variety of sports equiptment. Their first product were a pair of light weight running sneakers. Decades later they produce sneakers, clothing, hats , assesories, training wear,uniforms,and more for sports like lacross, tennis, football, basketball and more. Nike also Created a Handy Product "Nike Hindsight Glasses" designed for cyclist.

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Ch. 16 Integrated Marketing Communications

NIKEs integrated approach consist of magazines, billboards, and commercials which is the natrual approach of most companies. The company describes its efforts to build a brand indentify for a new telecommunicatons product through an intergrated campaign involving brand identify/logo development, point-of-purchase displays, posters,consumer brochures,dealer kits and other materials. NIKE also features online marketing by allowing consumers to customize their own Sneaker for many different sports so that consumers have an individual feel with the companys product. They are available for various sports such as Basketball, Soccor, Track and Feild, Baseball, Tennis ,Football and much more availabe for Men Women and Children . Advertising that your individual preformance will increase as long as you grow with NIKE

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